Marketing & Sociocultural Research

What does it mean?

Research design and analytical framework, sampling methodology, survey instrument development and pre-testing, data collection, data reduction and processing, data analysis and interpretation, and final report with data documentation.

How do we deliver?

The firm is capable of developing optimal strategies for obtaining and analyzing data which will meet clients' needs in the most cost-effective manner, often within severe time constraints. For example, staff has used diverse methods of data collection such as participant observation, focus groups, and review and evaluation of case files, as well as interviewing by mail, telephone and in person.

Specialists within the firm have extensive experience in working with and incorporating the suggestions and requirements of experts and advisory groups, including discussions with local community organizations, consumers, and governments at various stages of survey projects.

J&A has conducted hundreds of focus groups and dozens of telephone surveys for private sector clients such as financial institutions, foods companies, consumer products and public utilities.