Juárez and Associates conducted focus groups among teenagers in the Los Angeles CA and Washington DC areas to test concepts for an anti-drug social marketing campaign and determine the teens' views of drug use and knowledge of legal penalties for drug possession. JA held focus groups with African American and Latino teenagers who used drugs or knew people who used or dealt drugs. The findings were used by Galanty and Company to develop a social marketing campaign to inform teens of the penalties for possessing drugs or accompanying someone who did.