PROJECT:
|
Telephone Survey of Media Habits of Hispanic Consumers
|
|
CLIENT:
|
Pacific Bell
|
|
MARKET:
|
California's five largest Areas of Dominant Influence (ADIs): Los Angles/Orange County, San Francisco/San Jose, San Diego, Fresno and Sacramento/Stockton
|
Over 1,000 bilingual telephone interviews were conducted with Hispanic heads of household to explore in-depth media consumption behavior (television, radio, newspapers and magazines), long distance telephone usage, and language proficiency in English and Spanish.
J&A designed and translated the instrument, selected the sample, fielded the survey, processed and analyzed the data, and wrote the report with data documentation.
|
