Market and Survey Research

Juárez and Associates provides custom marketing and survey research to clients who need to target unique markets throughout North and South America.

JA has over 30 years' experience evaluating and tapping the inner potentials of hard-to-reach segments of the population, including Spanish-speaking, minority, elderly, ethnic and new-arrival sub-sectors of the marketplace.

Our staff has extensive in-culture and in-language research insights drawn from an established track record serving corporate and public sector clients from California to rural and emerging markets throughout the world.

JA can meet the challenges of large and small project budgets; we are flexible and capable of adapting to changes in project dimensions; we are constantly monitoring current trends and research to keep our products and services evolving and responsive to contemporary demands.

Research Services:

  • Focus groups
  • Mall intercept surveys
  • Mail surveys
  • Telephone surveys
  • On-board bus surveys
  • In-depth face-to-face interviews
  • Longitudinal studies
  • Tracking studies -- product penetration, product satisfaction, advertising/media awareness, product and market development research

Expertise:

  • Measuring market share and opportunities in Hispanic and hard-to-reach populations
  • Assessing the effectiveness of current advertising or promotions in reaching target audiences
  • Uncovering target audiences' awareness, attitudes and behaviors with respect to a brand, product or service
  • Determining the strengths and weaknesses of the competition
  • Assessing product/service suitability
  • Creating effective advertising vehicles in English or Spanish
  • Identifying commercial content compatible with cultural values and sensitivities
  • Evaluating company sales data for specific markets
  • Developing social marketing approaches and information dissemination

Facilities:

Database for Consumer Research Participants:

    Los Angeles residents: If you would like to be included in our participant database for future consumer studies (such as focus groups and interviews), you can now do so by filling out a short form (using either our online form or our PDF form). Your personal information will not be used for any other purposes besides contacting you for potential studies which require someone of your background.