Quantitative Methods

Methods:

  • Mail surveys
  • Telephone interviews (5-station CATI system)
  • Field interviews
  • Mall intercept surveys and interviews
  • On-board surveys
  • In-depth face-to-face interviews
  • Longitudinal studies
  • Tracking studies -- product penetration, product satisfaction, advertising/media awareness, product and market development research

Quality Controls:

  • Highly trained interviewers and data collectors
  • Close supervision by senior associates
  • Two-level sample questionnaire verification: by on-site supervisors and by office staff

Research Services:

  • Multicultural subjects
  • Research paradigms, strategies and designs
  • Results frameworks and methodologies
  • Sampling
  • Data collection
  • Data processing
  • Data analysis and documentation
  • Reporting and presentation of results
  • Graphics and charts
  • PowerPoint presentations
  • Recommendations based on results analysis