|
Quantitative Methods
|
Methods:
- Mail surveys
- Telephone interviews (5-station CATI system)
- Field interviews
- Mall intercept surveys and interviews
- On-board surveys
- In-depth face-to-face interviews
- Longitudinal studies
- Tracking studies -- product penetration, product satisfaction, advertising/media awareness, product and market development
research
Quality Controls:
- Highly trained interviewers and data collectors
- Close supervision by senior associates
- Two-level sample questionnaire verification: by on-site supervisors and by office staff
Research Services:
- Multicultural subjects
- Research paradigms, strategies and designs
- Results frameworks and methodologies
- Sampling
- Data collection
- Data processing
- Data analysis and documentation
- Reporting and presentation of results
- Graphics and charts
- PowerPoint presentations
- Recommendations based on results analysis
|
|
|
|