Methods: Ethnographic research Participant and classroom observations Case studies Background and secondary research One-on-one interviews In-depth and gatekeeper interviews Focus groups Focus Group Goals: Generate hypotheses about products or services Explore opinions, attitudes and motivations Test new product concepts Check appropriateness of Spanish-language or English-language text or creative materials Disaster checks Evaluate radio, television and print advertising or promotional campaigns Identify and pre-test quantitative research items Research Services: Multicultural subjects Research paradigms, strategies and designs Results frameworks and methodologies Qualitative analysis, interpretation and reportage Development and/or translation of questionnaires and guides Custom recruitment Bilingual moderators, data collectors and trained observers, male and female Translations and transcriptions Simultaneous interpretation of group discussions and interviews Recommendations for further research